Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue
WhatThorne, a 42-year-old supplement company, is experiencing rapid growth driven by health-conscious Gen Z and millennial consumers.
WhyThe company's sales are being fueled by the increasing demand for supplements among younger generations, who prioritize health and wellness.
SignalThorne's growth is a strong indicator of the supplement industry's resilience, despite concerns about subscription fatigue.
TargetGen Z and millennial shoppers are the primary target market for Thorne, with their health-conscious spending habits driving the company's success.
RiskSubscription fatigue remains a risk for Thorne, as consumers may become increasingly hesitant to commit to recurring payments for supplements.