Netflix Tests Subscriber Loyalty With Price Increases

What: Netflix is testing subscriber loyalty with price increases, raising monthly plans by up to **$3**.
Why: The move aims to balance revenue growth with subscriber retention, as the company faces increased competition.
Signal: A **20%** price hike in the US has been met with a **5%** decline in new sign-ups.
Target: The company is targeting a **$25** billion revenue goal for 2026, up **15%** from last year.
Risk: The price increase may lead to a **10%** loss of subscribers, potentially impacting the company's growth prospects.