Cryptocurrency

Crypto’s popularity among kids drove X Games-MoonPay deal: ‘New energy and new transformation’

By Bullbit Editorial · March 27, 2026

• WhatCrypto company MoonPay partnered with the X Games to expose crypto to a younger audience.
• WhyThe deal aims to capitalize on the growing popularity of crypto among kids and teenagers.
• SignalThis partnership is a strategic move by MoonPay to tap into the X Games' massive following of young viewers.
• TargetThe deal targets a demographic of 18-34-year-olds who are more likely to be interested in crypto and gaming.
• RiskThe partnership may carry a risk of alienating older audiences who are less familiar with crypto and gaming culture.

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