Apple hires ex-Google marketing exec for AI push

What: Apple has hired a former Google marketing executive to lead its AI efforts.
Why: The move is seen as a strategic step to enhance Apple's AI capabilities and compete with tech giants.
Signal: This hire signals Apple's growing investment in AI research and development.
Target: The target is to integrate AI into various Apple products and services, improving user experience.
Risk: The risk of this move is that Apple may face increased competition and scrutiny in the AI space.